Aligning people, purpose, and impact
People-centred insights and strategy for organisations creating meaningful, purpose-aligned impact.
We help purpose-led organisations turn complexity into clarity using evaluation, insight, and grounded strategy to support aligned decisions that strengthen your people, your purpose, and your social impact.
Base for Business
Redefine success to lead with clarity, purpose, and impact
At Base Insights, we help businesses move beyond traditional definitions of performance — supporting you to align your strategy with what truly matters. Using a blend of data, evaluation, and strategic insight, we help you make confident, evidence-based decisions, set purposeful goals, and measure progress in ways that reflect both your values and your long-term vision.
Whether you’re planning for growth, adapting to change, or aiming to contribute more meaningfully to the communities and systems you’re part of — we’ll help you stay grounded in clarity, focused on impact, and guided by what the evidence tells you.
Base for Community
Use insight to create change, measure impact, and strengthen your purpose
At Base Insights, we work alongside community organisations and not-for-profits to support evidence-based decision making, clarify your outcomes, and measure what matters most.
Whether you’re designing a strategic plan, mapping outcomes, or evaluating the effectiveness of a project, we help turn data into understanding — making it easier to communicate impact, learn as you go, and drive meaningful social progress with confidence.
About Us
Our Vision
An Aotearoa New Zealand where purpose-led businesses and community organisations use insights, evaluation, and strategy to drive sustainable growth, social progress, and meaningful impact — for people, communities, and the systems we’re part of.
Our Mission
We empower purpose-driven businesses and community organisations to make informed, strategic decisions through high-quality, people-centred insights, evaluation, and planning. Our work supports those committed to meaningful impact, sustainability, and social progress — helping them navigate change and create lasting value.
Why Base Insights?
At Base Insights, we believe insights should be practical, people-centred, and purpose-aligned. Our work sits at the intersection of strategy, evaluation, and evidence — supporting organisations to make informed decisions without getting lost in complexity.
We take a grounded, systems-thinking approach to help purpose-driven businesses and community organisations define success on their terms, understand what’s working, and plan for meaningful, sustainable impact.
We know that not everyone has the time, budget, or headspace for overcomplicated or academic approaches — and you don’t need to. We offer clear, customised support that meets you where you’re at, working with your strengths and your resources.
As an independent consultancy, we bring the flexibility, depth, and genuine partnership that larger firms often can’t. You’ll get niche expertise, thoughtful collaboration, and an adaptable working style — all backed by a strong commitment to purpose, clarity, and systems-level thinking.
Brianne Lindsay
Kia ora – I’m Brianne, the face behind Base Insights.
Born and raised in Murihiku Southland, I’ve spent over 12 years working in evaluation, strategic planning, insights, and social impact — supporting organisations to make thoughtful, evidence-based decisions that create real, lasting change.
Base Insights was born from a deep love for community, a drive to challenge the status quo, and a belief that purpose-led organisations have a vital role to play in building a better future.
I truly believe we all have a unique part to play in creating positive change — whether that’s through shifting systems, reducing our footprint, or simply making people feel seen. When we understand our purpose and learn how to measure what matters most, we can amplify our collective impact in powerful ways.
Outside of work, you’ll usually find me chasing after my two boys, enjoying a strong coffee and a good book, soaking up time in or on the water, or diving into anything and everything to do with psychology, neuroscience, and self-development.
what our clients have to say
